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User Testing

The Importance of User Testing

For many of us with smartphones, we've likely had the disappointing experience of  1. being really excited about a new app  2. downloading it  3. opening it up and then.... having no idea what to do next.  So disappointing.  And…

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Design Thinking

Why Design Thinking?

I grew up like most midwestern kids learning to build and do small projects in the garage with my dad.  A few things annoyed me more than hearing "measure twice, cut once" repeated over and over again, I mean I…

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